About Robbie
It’s nice to know who you’re working with…
For many years I was self-conscious about being a “jack of all trades, master of none” with the myriad of interests and skills I acquired… that is until I heard the full quote for the first time:
“A jack of all trades is a master of none, but oftentimes better than a master of one.”
I have grown to see my passion to learn many disciplines, while mastering the strategy of how they interconnect and compliment one another, is my greatest strength and joy in the work I do.
I am lucky to reside in San Diego, CA with my beautiful family and I am deeply driven to develop quality work to best love and support my family.
A few topics I can talk about for hours are playing guitar, Formula 1 racing, coffee, woodworking, and parenting.
SOME EXTRA SKILLS & INTERESTS
Social community.
I desired to support dads with small kids better manage their mental health and experience encouragement and helpful guidance in their efforts to raise healthy kids - so I created Dad Habits. A community of dads sharing stories, insights, and resources to increase healthy parenting mindsets and practices.
Why does this matter: Experience in this space has sharpened my ability to engage authentically with an audience and gain understanding of their wants and needs in relation to what my organization can offer.
Videography & storytelling.
“In the field” it takes a trained eye to capture the best moments to tell an authentic and inspiring story and then follow up with intention editing which engages an audience emotionally.
Why does this matter: Experiences in this space has sharpened my ability in marketing to concisely convey meaningful and relevant information to an audience to capture their attention and inspire them to take action.
Data systems & user experiences.
Fostered out of an insane love of Formula 1 racing, I created a driver pick fantasy sports structure to compete with family and friends. Whether they are avid fans or have never seen a race in their life the format of this platform is easily accessible and fun for everyone involved.
Why does this matter: Experience with this interest has sharpened my ability to build and analyze valuable data systems and backend documents to make a smooth and easy to understand user experience for all.
Promotional song writing.
Though a silly jingle that gets stuck in our head might be annoying at time, the power behind this art form is crafting language and melody that connect to a person in a memorable and meaningful way.
Why does this matter: Experience in this space has made me a stronger marketer as I seek to craft the perfect copy and tone to engage an audience effectively.
TESTIMONIALS
What people are saying about working with Robbie…
“Been a consumer of Robbie’s work for over four years and collaborated on several projects with him. He is incredibly creative and detailed, with a gift for communication, able to tie the message in text to overall visual design language. So effective.”
— Joshua Platt | VP of Products, SmartDraw Software
“Robbie tops the list of my favorite clients to work with because his creative direction is everything a designer could hope for! The inspiration and content he provides is detailed and clear, but is also balanced with plenty of room to develop it creatively.”
— Chelcea Cummings | Owner of LoveLight Paper Co.
“Robbie is one of the most genuine, intelligent, compassionate, and driven individuals I know. Always willing to help or lead and figure out tough solutions whenever they arise. He is someone you’d want in your corner for every occasion and I’m glad we’ve been able to join forces many times. He is a true leader in every sense of the word.”
— Greg Stone | Host of “The Gear Addict” Podcast
“Working with Robbie is a dream! He is accessible, a great communicator and very creative. He was attentive and clear throughout the entire process and the finished project was exactly what I wanted.”
— Erin Johnson | Marriage & Family Therapist
“I have worked in partnership with Robbie for over 7 years and throughout my experiences he has modeled integrity, excellence, and creativity. Robbie knows what it means to serve his clients.
— Ryan Daffron | Executive Director & Founder of Empowering SOULutions